About Destination Salem
The Office of Tourism & Cultural Affairs for Salem, Massachusetts
As the official destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun.
The organization is a non-profit, public-private partnership funded by both the City of Salem and the businesses that invest in advertising in the annual Salem City Guide & Map and the annual Guide to Haunted Happenings.
Shipping: 81 Washington Street, Suite 204
Mailing: PO Box 630
Salem, Massachusetts 01970
877 SALEM MA (725-3662) Toll Free | (978) 744-3663 Telephone
(978) 741-7539 Fax
Destination Salem cooperatively markets, promotes, and manages tourism in Salem. The organization advocates the kind of tourism which improves the quality of life for Salem residents and provides the greatest economic benefits to Salem's tax payers. Destination Salem strives to take a leadership position in the development and promotion of high-end, year-round tourism.
Destination Salem's marketing initiatives focus on the following markets: Leisure Travelers, Regional Visitors, Group Tour, LGBT Visitors, International Travelers, and Cruise Passengers. The organization strategically places destination advertising and organizes cooperative advertising to reach audiences in these markets.
Insertion Order Forms
Kate Fox, Executive Director
Stacia Cooper, Sales Manager
Margaret Kazan, Administrative Assistant
2016 Board of Directors
Karen Scalia, Salem Food Tours
Jim Hurrell, Witch Dungeon Museum
Susan Lippman, Essex National Heritage Commission
Betty Bouchard, The Depot Group
Thomas Mac Donald, Hawthorne Hotel
Members at Large
Pamela Captain, Bewitched After Dark Walking Tours
Anthony DePietro, Salem Resident Serie Keizer, Sea Level Oyster Bar
Tina Jordan, Salem Witch Museum
Vini Kurti, Adriatic Restaurant
Kara McLaughlin, The House of the Seven Gables
Denise Snape, Far from the Tree Cider Beth Williams, Peabody Essex Museum
Kim Driscoll, Mayor, City of Salem
Heather Formico, Salem City Council
Rinus Oosthoek, Executive Director, Salem Chamber of Commerce
2016 Salem Guide
Click here for the 2016 Salem Guide Insertion Order and advertising specifications.
View the 2016 Salem Guide here.
2015 Haunted Happenings
View the 2015 Guide to Salem Haunted Happenings here.