About Destination Salem

The Office of Tourism & Cultural Affairs for Salem, Massachusetts

As the official destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun.

The organization is a non-profit, public-private partnership funded by both the City of Salem and the businesses that invest in advertising in the annual Salem City Guide & Map and the annual Guide to Haunted Happenings.


Contact Us

Destination Salem
Shipping: 81 Washington Street, Suite 204
Mailing: PO Box 630
Salem, Massachusetts 01970
877 SALEM MA (725-3662) Toll Free | (978) 744-3663 Telephone
(978) 741-7539 Fax


Destination Salem cooperatively markets, promotes, and manages tourism in Salem.  The organization advocates the kind of tourism which improves the quality of life for Salem residents and provides the greatest economic benefits to Salem's tax payers.  Destination Salem strives to take a leadership position in the development and promotion of high-end, year-round tourism.


Destination Salem's marketing initiatives focus on the following markets: Leisure Travelers, Regional Visitors, Group Tour, LGBT Visitors, International Travelers, and Cruise Passengers.  The organization strategically  places destination advertising and organizes cooperative advertising to reach audiences in these markets. 

Click here for Destination Salem's 2016 Program Summary.  Visit Salem.org/Media for recent media coverage and press releases.

Profile Sheets

2015 Salem Group Tour Profile

2015 Haunted Happenings Profile

2014 Salem Cruise Profile

2014 International Profile

Insertion Order Forms

Salem Calendar Information

Downtown Street Banner Program

2015 Salem Haunted Happenings Guide Insertion



Kate Fox, Executive Director
Stacia Cooper, Sales Manager
Margaret Kazan, Administrative Assistant


2016 Board of Directors

Karen Scalia, Salem Food Tours

Vice President
Jim Hurrell, Witch Dungeon Museum

Susan Lippman, Essex National Heritage Commission

Betty Bouchard, The Depot Group

Past President

Thomas Mac Donald, Hawthorne Hotel

Members at Large
Pamela Captain, Bewitched After Dark Walking Tours
Anthony DePietro, Salem Resident                                                                                                                                                                                                                                                                                                                                                                                                     Serie Keizer, Sea Level Oyster Bar
Tina Jordan, Salem Witch Museum
Vini Kurti, Adriatic Restaurant  
Kara McLaughlin, The House of the Seven Gables
Denise Snape, Far from the Tree Cider                                                                                                                                                                                                                                                                                                                                                                                                     Beth Williams, Peabody Essex Museum

Ex Officio
Kim Driscoll, Mayor, City of Salem
Heather Formico, Salem City Council
Rinus Oosthoek, Executive Director, Salem Chamber of Commerce


2016 Salem Guide

Click here for the 2016 Salem Guide Insertion Order and advertising specifications.

View the 2016 Salem Guide here.


2015 Haunted Happenings

Learn more about advertising in the Official Event Guide & Calendar for Salem Haunted Happenings here.  Review and print the advertising payment plan contract here.

View the 2015 Guide to Salem Haunted Happenings here.