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About Destination Salem

The Office of Tourism & Cultural Affairs for Salem, Massachusetts

As the official destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun.

The organization is a non-profit, public-private partnership funded by both the City of Salem and the businesses that invest in advertising in the annual Salem City Guide & Map and the annual Guide to Haunted Happenings.


Contact Us

Destination Salem
Shipping: 81 Washington Street, Suite 204
Mailing: PO Box 630
Salem, Massachusetts 01970
877 SALEM MA (725-3662) Toll Free | (978) 744-3663 Telephone
(978) 741-7539 Fax


Destination Salem cooperatively markets, promotes, and manages tourism in Salem.  The organization advocates the kind of tourism which improves the quality of life for Salem residents and provides the greatest economic benefits to Salem's tax payers.  Destination Salem strives to take a leadership position in the development and promotion of high-end, year-round tourism.


Destination Salem's marketing initiatives focus on the following markets: Leisure Travelers, Regional Visitors, Group Tour, LGBT Visitors, International Travelers, and Cruise Passengers.  The organization strategically  places destination advertising and organizes cooperative advertising to reach audiences in these markets. 

Click here for Destination Salem's 2014 Program Summary.  Visit for recent media coverage and press releases.

Profile Sheets

2015 Salem Group Tour Profile

2015 Haunted Happenings Profile

2014 Salem Cruise Profile

2014 International Profile

Insertion Order Forms

Salem Calendar Information

Downtown Street Banner Program

2014 Co-op Advertising Opportunities


Kate Fox, Executive Director
Stacia Cooper, Sales Manager
Jeffrey Swartz, Administrative Assistant


2014 Board of Directors

Thomas MacDonald, Hawthorne Hotel

Vice President
Karen Scalia, Salem Food Tours

Susan Lippman, Essex National Heritage Commission

Betty Bouchard, The Depot Group

Past President
Karen Gahagan, Salem State University

Members at Large
Julie Arrison, Historic New England, Phillips House Museum  
Claudia Chuber, Peabody Essex Museum
Anthony DePietro, Salem Resident
Steve Feldmann, Gulu Gulu Café & Flying Saucer   Pizza Company
Jim Hurrell, Witch Dungeon, Witch History & New England Pirate Museums
Tina Jordan, Salem Witch Museum
Serie Keezer, Finz Seafood
Helen Medler, Hawthorne Tours
Kara McLaughlin, The House of the Seven Gables

Ex Officio
Kim Driscoll, Mayor, City of Salem
Bill Legault, Salem City Council
Rinus Oosthoek, Executive Director, Salem Chamber of Commerce


2015 Salem Guide

Click here for the 2015 Salem Guide Insertion Order and advertising specifications.

View the 2014 Salem Guide here.


2014 Haunted Happenings

Learn more about advertising in the Official Event Guide & Calendar for Salem Haunted Happenings here.  Review and print the advertising payment plan contract here.

View the 2013 Guide to Salem Haunted Happenings here.