Media Kit

About Salem

Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692, the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween. Today nearly one million people visit Salem annually, generating more than $100 million in tourism spending.

About Salem Haunted Happenings

A month-long celebration of Halloween and fall in New England, an estimated 250,000 people travel from around the world to visit Salem during October. Celebrating its 32nd year, the festival features scores of events and special programming, which complement the attractions, museums and tours that are in Salem throughout the year. For complete information on Haunted Happenings, visit

About Destination Salem

As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts' best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun. For more information, explore

  • Press Contact: Kate Fox, Executive Director, or call 978.741.3252.
  • Mailing address: P.O. Box 630, Salem MA 01970

Press Releases

Salem in the News


Photo Galleries


High resolution images and B-roll are available on request.  Please email Kate Fox for Dropbox links.