Media Kit

About Salem

Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692, the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween. Today more than one million people visit Salem annually, generating more than $100 million in tourism spending.

About Salem Haunted Happenings

A month-long celebration of Halloween and fall in New England, more than 250,000 people travel from around the world to visit Salem during October. Celebrating its 33rd year, the festival features scores of events and special programming, which complement the attractions, museums and tours that are in Salem throughout the year. For complete information on Haunted Happenings, visit

About Destination Salem

As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts' best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun. For more information, explore

Press Contact: Kate Fox, Executive Director, or call 978.741.3252.

Mailing address: P.O. Box 630, Salem MA 01970

Press Releases

Destination Salem Releases 2015 Guide; Provides tourism industry update at Annual Meeting. Released: February 23, 2015

Haunted Happenings Calendar Listings, Release: April 4, 2014

What's New in Salem in 2014, Released: March 25, 2014

2014 Festivals and Special Events in Salem, MA, Released: March 3, 2014

2014 Salem Guide Celebrates the Spice Trade, Released: February 25, 2014


Salem in the News

Norwich Magazine: Salem, Massachusetts, September 2014

AAA Horizons: Explore Salem's past, embrace its present, August 2014

The Providence Journal: Witches aside, Salem was a seafaring trade center, July 6, 2014

Passport Magazine: Boston and Beyond / Salem Casts a Spell on Travelers, June 2014

Schwäbische Zeitun,Germany, Auf Erkundungstour in Salem U.S., May 7, 2014

Sunday Business Post, Ireland, Salem's Sweet and Savoury Spell, November 24, 2013 

WWLP-TV Mass Appeal, Check out all of the Halloween fun you can have in Salem!, October 31, 2013

Vanity Fair (Italy), Il Paese delle Streghe, October 29, 2013

Urban Expressions (Montreal), Visit Salem, Massachcusetts, October 23, 2013

The Metropolitain (Quebec), Salem: Museums, Culinary Trails and... Witches, October 16, 2013

Mrs. Robinson, Halloween in Salem: The ultimate trip for Halloween lovers, October 21, 2013

Group Tour Magazine, Witchcraft couples with maritime heritage on Massachusetts’ North Shore, July 29, 2013

Postants (Taiwan), Stories on: The House of the Seven Gables, Pepper Candy Company, Salem Witch Museum; Peabody Essex Museum; Salem Waterfront Hotel & Marina, Capt's, Victoria Station, March 24, 2013

Fox-CT, Daytrippers: Quirky Stops in Salem , January 2, 2013

The Independent (UK), One Step Beyond Boston: Salem, October 2012

Photo Galleries

High resolution images and B-roll are available on request.  Please email Kate Fox for Dropbox links.